An energy media challenge

Dialogue Earth, a Minnesota-based nonprofit environmental media project, is sponsoring a series of energy-related video contests this summer.

The goal of Dialogue Earth is “to increase public understanding on timely issues related to the environment by delivering engaging, trustworthy multimedia content to large, diverse audiences.” The effort has strong media credentials, including three veterans of Internet Broadcasting, a St. Paul-based company that provides web services to TV networks.

The contest, or “media challenge,” is intended to create engaging content around what can be a dry, wonky topic. As a test, organizers conducted a pilot project to see what they’d get.

If the entries from the pilot contest aren’t exactly earth-shattering. Take, for example, this well-done but elementary look at the electricity grid, starring two talking mice:

Hardly rocket science. But it’s cute and funny. Can the approach work for heavier topics?

The broader effort promises to dig a little more deeply, for instance, addressing life-cycle costs of different energy sources and advantages of distributed energy. And the videos are intended to provide factual, baseline information, not advocate for one solution over another.

I’d submit that the problem we face in media isn’t so much a lack of reliable information, but a preponderance of misinformation that leads policymakers to rely on false narratives when making decisions.

On the other hand, there’s absolutely no harm in further, fact-based exploration of energy topics, especially if it’s done in a way that is engaging and accessible. It’s an intriguing experiment, and I look forward to seeing and sharing the results.

The first contest begins in July.

Comments are closed.