An electric vehicle charging station at a Kwik Trip store in Chanhassen, Minnesota. (Ken Paulman / Midwest Energy News)

Charging stations pop up at Midwest convenience stores

A convenience store chain is installing free electric vehicle charging stations at stores in three Midwest states. But will the stations – essentially standard household outlets with a sign attached – really make a difference?

The family-owned Kwik Trip chain is installing the stations at all its new stores, a total of 25 so far in Wisconsin, Minnesota and Iowa. But the outlets only provide 110 volts, which, charging for the few minutes it takes to grab coffee and use the bathroom, would barely get someone out of the parking lot and down the block. Charging for an hour at that voltage might allow a typical electric vehicle to run three to five miles.

Kwik Trip officials and electric vehicle proponents acknowledge the limitations, but say the charging stations are a significant symbolic move and also lay the groundwork for more powerful charging stations in the future. With the infrastructure laid for 110-volt stations, Kwik Trip spokesman Dave Ring said, the company can more easily upgrade the stations to higher voltage if demand increases.

View Electric charging stations at Kwik Trip in a larger map

‘Ahead of the curve’

Charging facilities for electric cars are broken up into three tiers. Charging stations with 110-120 volts are considered Level 1, 240-volt chargers are Level 2 and much faster-charging stations of about 480 volts, with direct rather than alternating current, are Level 3. The 480-volt stations can recharge 80 percent of a typical electric car’s battery within half an hour, though these stations are expensive to install and not all electric cars can handle the voltage.

The Kwik Trip charging stations are rarely used, Ring said, “but we want to be ahead of the curve instead of reacting to it.”

Ring said Kwik Trip did not get any government subsidies or tax breaks for the charging stations, though they might seek such incentives in the future, especially if they install more expensive fast-charging stations.

Ted Lowe, a member of the Fox Valley Electric Auto Association in northern Illinois, compared 110-volt charging stations like Kwik Trip’s to “filling your gas tank with a straw.” Nonetheless, he said charging stations located throughout urban and suburban areas are key to encouraging people to drive electric cars. He said such stations help people change their prevailing habit of driving hundreds of miles before refueling.

“If you’re just going from home to work to school and back you don’t really need that much range,” he said.

Which comes first?

The availability of charging stations is widely seen as a chicken/egg issue. There is not a large incentive for private companies to install charging stations – especially more expensive high-voltage ones – until more people have electric cars; but people are less likely to buy electric cars if they aren’t confident they can easily recharge them on the go.

Cities including Chicago, Kansas City, Madison, and St. Paul have installed or are in the process of installing electric vehicle charging stations of various voltages in public parking areas and on private property. On the West Coast, public and private entities are cooperating to build a “Green Highway” of charging stations from San Diego to Vancouver.

In Chicago, city officials are installing 280 charging stations, extending deep into the suburbs, where customers can pay for level 2 or 3 charges. Many will be powered by solar panels.

Private parking garages and malls, where cars will presumably be parked for longer periods of time, have also increasingly installed charging stations as pilot projects, though they are still not widespread. It remains to be seen whether many private or government parking areas will offer charging for free or whether customers will pay for the electricity.

“Most gas stations don’t make money on gasoline, they make it on soda and coffee and potato chips,” said Environmental Law and Policy Center executive director Howard Learner. “So it may well be that certain service stations or toll plazas will offer car charging to get people in the store to buy those things. It’s a rapidly emerging market. We expect most people will tend to charge cars at home overnight when (electricity) market prices are lowest. But many will want the convenience of charging during the day.”

An early fan

Video producer Ben Nelson lives in Oconomowoc, Wisc. near Milwaukee and owns an electric motorcycle and a vintage 1970 electric Citicar vehicle. After a friend told him about the charging station at a local Kwik Trip, he called the company asking for a list of locations. He said Kwik Trip’s charging stations have made him more likely to visit the convenience stores, especially the one near his home that is also near restaurants and a grocery store.

Nelson, who is helping to start a Wisconsin chapter of the Electric Auto Association, said he was impressed Kwik Trip installed the stations without any fanfare.

“Usually any time a new electric vehicle charging station goes in it’s a big thing with TV cameras, the whole nine yards,” he said. “One thing I really love about Kwik Trip is that they just went ahead and did it. It wasn’t a public relations thing for them.”

Paul Scott, vice president of the group Plug In America and owner of an electric car in southern California, said he thinks more convenience stores and gas stations will follow Kwik Trip’s lead. He said he himself patronizes a grocery store specifically because it has a level 2 charging station. A 110-volt station, he said, “might get you a mile in 10 to 15 minutes of charging.”

“Is that worth it? Personally I would say yes,” he said. “Whenever you have an opportunity to charge particularly when someone’s willing to give it to you for free, you plug in.”

Kari Lydersen is a Chicago-based freelancer and author whose work appears in The Washington Post, The New York Times and other outlets.

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8 thoughts on “Charging stations pop up at Midwest convenience stores

  1. Although I applaud Kwik Trip’s effort to build more energy efficient stores, on the whole their green initiatives are dwarfed by their contribution to climate change, pollution and sprawl. As I highlighted in a recent blog post (, Kwik Trip fuels are full of tar sands gasoline, which has a carbon footprint several times larger than conventional gasoline. In light of this, installing a few electric-car charging stations at their stores, which as your article states has questionable utility, seems like little more than greenwashing.

  2. That’s a valid point. But, in fairness, a convenience store chain doesn’t really have the power to end sprawl or stop oil sands development.

  3. The entire Upper Midwest is being fueled with Tar Sands petroleum — not just the gasoline, but diesel and jet fuel as well.

    But I think we have to give Kwik Trp credit for trying, and for offering cleaner-burning alternatives to traditional petroleum fuels like E85.

  4. Thanks, Ken, but I did not say Kwik Trip has the power to end sprawl; I said they contribute to it. As for their power to stop tar sands development, Kwik Trip’s refusal to buy tar sands oil could significantly limit investment in extraction, and help encourage other retailers to follow suit.

    Bob: E85 is no solution. It may burn cleaner, but surely you are aware that life-cycle analyses have shown that its environmental impact is likely equal to or exceeds that of conventional gasoline. Not to mention ethanol’s contribution to food price spikes and shortages.

    I’m not sure Kwik Trip is any worse than other petroleum retailers or convenience store chains in the Midwest, and as I wrote earlier I give them credit for making their buildings greener. I just think they could do a lot more to green their operations (and image). These electric car charging stations amount to little more than window dressing (and greenwashing) in my opinion.

  5. My point was more that those are problems that can only be effectively dealt with through policy and incentives. For Kwik Trip to swear off the oil sands, for example, they’d have to truck their gasoline in from refineries outside the Midwest or stop selling it altogether, putting them at a huge competitive disadvantage and risking their survival as a business. What good would that do? And why on earth would other businesses follow suit?

    Kwik Trip seems pretty upfront that their charging stations are largely symbolic and are intended to draw in additional business. They’re kind of hidden away at the stations (I had to circle the lot to find the one for the photo), and there’s no marketing or PR of any sort built around them. They don’t even mention them on their website.

    So to call it “greenwashing,” to me, implies a nefarious intent to mislead that simply isn’t there.

  6. I agree that those problems are most effectively dealt with through policy and incentives, and your point about Kwik Trip’s lack of P.R is well taken. I hope I’m wrong about greenwashing. It may be wishful thinking on my part to think that K.T. might stop buying tar sands oil, but they could certainly limit their use of it somewhat. Other businesses might want to file suit because they just might like to think of themselves as good corporate citizens (or at least not have the public think of them as bad corporate citizens). As sellers, they do bear some responsibility (as do I, because for various reasons I can’t do without a car or afford an electric car). The “huge competitive disadvantage” argument has been used by many culpable corporations and industries as an excuse for business as usual and environmental shortcuts. Think BP and Deepwater Horizon. Think Wisconsin paper companies and PCBs in Green Bay. Think of all the coal-burning utilities violating the Clean Air Act (and contributing to rapid climate change).